Three things this changes for your campaigns
1. Guaranteed delivery on top-tier inventory to your audiences.
Run on just these seven apps while leveraging our audience targeting and measurement to ensure you are reaching the voters that will make a difference. There's enough scale to budget against this inventory pool separately, and with our enhanced inventory reporting, you can see exactly how many impressions were delivered to each app on a daily basis.
2. A meaningful expansion of targetable CTV inventory.
This group of apps represents 25% of all time spent on streaming available for political advertising. Adding this new tranche of premium, targetable inventory gives your media plan more room to scale CTV before waterfalling into OLV, social, or display.
3. Net-new voter reach.
In early campaigns, this collection of inventory reached 9% of voter audiences that were previously untapped. These are voters streaming exclusively on premium services that FAST inventory couldn't reach.
If you want to talk about adding this inventory to your CTV buys, please set up a time to talk below.
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