Big question #4: How many ads run during an NFL game?
Quick answer: 100+ (63 minutes).
Flashback #1: The Average NFL Fan Will Watch 3,000 Commercials During Games This Season
Big question #5: How many ads will the average NFL fan see in a year?
Quick math #1 on NFL game advertising for the average fan:
1) 4h 12m of NFL per week
2) 21 weeks per year (including playoffs)
3) 88h 12m of NFL per viewer/year
4) 33% of NFL broadcast is ads
5) 28h 56m of ads per year
6) 3,473 30s ad spots per year
Quick math #2 on NFL game advertising for the average fan:
1) 1h 3m of ads per game
2) 126 30s spots per game
3) $0.075 per spot
4) Each NFL game generates ≈ $9.45 in advertising revenue per viewer
NOTE: We assume all spots are sold to advertisers to simplify the math.
Quick math #3 on NFL game advertising for the average fan:
1) 0h 20m of ads per hour
2) 40 30s spots per hour
3) $0.075 per spot
4) $2.95 in advertising revenue per viewing/hour
5) 4h 12m of NFL per week for the average fan
6) $12.40 in advertising revenue per viewer/week
7) $260.47 in advertising revenue per viewer/year
Big question #6: How do NFL ad costs compare to other types of content?
Ad price CPMs (18-49 demo) during 2020-21 TV season according to Standard Media Index:
1) NFL playoffs - $92
2) Broadcast primetime - $77
3) NFL regular season - $75
Ad minutes per hour:
1) NFL regular season - 20
2) Broadcast primetime - ≈ 16
Big question #7: Which content types generate the most advertising revenue per hour?
Advertising revenue per viewer/hour:
1) NFL regular season (2021) - $2.95
2) Broadcast primetime (2021) - $2.46
3) Facebook (2019) - $0.60
4) Instagram (2019) - $0.43
5) YouTube (2019) - $0.27
6) Roblox (2021) - $0.07
7) Roku (2021) - $0.03
8) Vizio (2021) - $0.02
Big question #8: Which types of companies advertise during NFL games?
Top industries for share of NFL ad impressions according to iSpot:
1) Insurance - 9%
2) Quick service restaurants - 8%
3) Automotive - 7%
4) Telco - 5%
5) Streaming media - 5%
